Rediscover the joy of getting dressed

I'm Ilinca, a personal stylist in Amsterdam who understands the power of clothing. I create styling solutions that fit your life and guide you along the way, made for mothers and beyond.

currently welcoming clients in Amsterdam or remote

A woman reaching into a rail of clothes in a sunlit room
Portrait of Ilinca Radu

Hi, I'm Ilinca


I'm a mother of two girls, and my road to styling wasn't a straight line: I studied computer science and built a career in tech, while fashion stayed the thing I loved on the side, until I finally gave it a proper place and studied it at the Amsterdam Fashion Academy.

Then I became a mother, and almost overnight nothing in my closet made sense anymore. Finding my way back is what led me to this work. Today I bring both sides to what I do: the logic to make a wardrobe function, and the eye to make it feel like you.

a chapter i know firsthand

for the mother figuring out who she is now

Becoming a mother of two changed everything, including how I got dressed. My body was different, my days were different, and the clothes I had no longer fit either. Getting dressed went from something I used to love and enjoy to one more decision I didn't have the energy for, in a stretch of life that already asked so much.

I didn't find my way back by chasing the wardrobe I used to have. I found it by building one for the woman I'd actually become, and that shift, more than anything, is why I do what I do.

That's exactly what I do with clients now: meet them in that same disorienting, stretched-thin period, and help them feel inspired and put-together again. Not by holding on to the past, but by creating a closet, and a confidence, that fits the woman they are today.

let's talk about your chapter
Ilinca holding her daughter close at a table set with white flowers
how i work

my approach

I lead with kindness, not judgment. Every session starts with listening to what isn't working, what you're drawn to and what you're ready to let go of, before I offer a single opinion. My job isn't to hand you a version of my own style. It's to help you find and trust yours, and to step in with a recommendation only when it will move you forward.

I'm thorough by nature. I do the research on fabrics, on fit and on what's actually sustainable versus what's just marketed that way, so you walk away with real information, not just a list of things to buy. Sustainability is part of every conversation. Alongside the styling itself, I love teaching how your clothes are made, what they're made of and what a closet built to last looks like.

the offers

how we can work together

the discovery call

20 min · video call · free

Personal styling only works when we click. You let me into your closet and your everyday life, so it matters that you feel at ease with me. This relaxed call is our chance to meet: you tell me what's going on, I tell you a little about me and how I work, and together we see if we're a good fit and which option suits you best. If it isn't the right match, I'll tell you that too.

  • getting to know each other · who you are, who I am and whether we click
  • your goals · how you want to feel when you get dressed
  • your day-to-day · work, kids and what your days ask of your clothes
  • next steps · the style consultation, the reset or neither
book your discovery call
I.

the style consultation

2 hours · €150 · remote or in person

Two focused hours on you and your style, in person or over video. We work out how you want to look and feel, what suits you and where your style is going next. Afterwards, I send you a digital summary of everything we discussed, so you can come back to it whenever you need.

  • defining your style · the words, references and instincts behind how you want to look
  • your body type and colours · the shapes, cuts and colours that work best for you
  • where your style is heading · figuring out the next chapter together
  • outfit analysis · a few of your outfits (3 to 4), from photos or in person
  • shopping tips · how to shop well and keep finding your style
  • your digital summary · everything we discussed, to keep and come back to
enquire about the style consultation
II.

the reset

4 to 5 hours · €450 · at your place

Everything in the style consultation, plus a hands-on closet audit at your place. We go through every item together, decide what makes sense for you and what doesn't, and write your shopping list. After that, I'm on WhatsApp to help you decide what fits from everything you order online.

  • the full style consultation · style, body type and colours, direction, outfits, shopping tips and your digital summary
  • closet audit · every item reviewed, keep or let go
  • your shopping list · made together, based on the real gaps
  • WhatsApp support · send me what you ordered and we decide together what stays
enquire about the reset

Once a client, always a friend. I will be available on WhatsApp for further outfit checks or questions.

get in touch

let's talk

Tell me a little about where you are right now. I'll get back to you shortly.

Also partnering with organisations supporting parents.

What are you interested in?

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